The Brief

Build Bright came to Natalie Jayne Creative with a strong, established brand and a clear vision. Build Bright was already well positioned in the investment property space, however their existing website was a single landing page that didn’t reflect the scale of the business, the breadth of their offerings, or their existing authority in the market.

The goal wasn’t to rebrand, it was to elevate and structure what already existed into a high-performing, high-credibility digital platform that could support growth, positioning, and enquiry.

Build Bright's key priorities were:

Clear breakdown of investment products and services
High-profile positioning in the build-to-rent and investment space
Strong integration of media platforms (YouTube, podcast, Spotify, social)
Dynamic design with thoughtful animations throughout
A website that converts, not just looks good

The Strategy

The site was strategically designed to move beyond “brochure-style” web design and function as a digital investment platform.

We focused on:

Structuring multiple investment pathways clearly (SMSF, Build to Rent, Dual Key, DHA, New Home Builds)
Positioning Build Bright as a go-to authority in the investment build space
Creating guided user journeys rather than static pages
Building trust through education, media integration, and clarity

A key part of the strategy was introducing downloadable brochures and qualification tools including a guided investment quiz allowing visitors to self-identify the investment strategy best aligned to their goals.

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