THE WAY WE WORK
Discover the steps to building a magnetic brand, website and social presence that resonates with your intended audience.
THE SIGNATURE PROCESS
Thoughtfully combining strategy, design, and psychology to craft brands that connect, resonate, and inspire trust.
1
Brand Creation
To begin, head to the Contact page and submit an enquiry. This gives me an understanding of your business, your vision, and what you’re looking to create.
From there, we’ll book a short call to talk through the process, explore your goals, and ensure we’re the right fit to work together.
If it feels aligned, you’ll receive a tailored proposal with further details and the option to select the package that best suits your needs. Once approved, a contract will be issued and a 50% deposit will secure your project and timeline.
The second stage of the process is centred entirely around you and your brand. This is where we take the time to deeply understand your values, your audience, and the vision you’re working toward ensuring everything we create feels aligned from the very beginning.
You’ll receive a welcome pack to guide you through the next steps, including a thoughtful branding questionnaire and a Pinterest inspiration task. This involves curating a private board filled with imagery, references, and ideas you’re drawn to, helping us establish a shared creative direction before the project begins. We then hop on a Zoom call for our brand strategy and creative direction session to discuss the brand direction.
The third stage is creating your brand. Depending on your chosen package, you will receive your brand concepts including logo design, typography, colour palette and any other design elements to review. We may hop on a Zoom call to discuss further or provide your feedback in the feedback form provided. Any inclusive brand revisions are made depending on your chosen package, then your Brand Guidelines document is prepared for delivery. This comprehensive document contains all the links to download your logo files with usage instructions, and any other brand related files such as your email signature and business cards depending on you package.
2
Social Media Strategy
Using the ideal client and messaging brand work we have completed during the brand creation phase, your content strategy is presented to you which includes the topics (pillars). Revisions (if any) are made at this stage.
Your social media assets are thoughtfully designed in Canva, such as post, reel and story templates, banners, profile logos, highlight covers.
Your guidelines document is created in a thoughtfully designed, easy-to-follow PDF, complete with clickable links to your templates and downloadable social media assets including profile logos, banners, and highlight covers.
You’ll also receive a content planner built in Google Docs, along with a simple video walkthrough to help you plan and create content with clarity and ease.
3
Website Design
To begin, you are sent the website brief questionnaire. After that has been completed we hop on a website strategy session via Zoom. You upload any brand assets such as logos, style guidelines and brand photos.
The second stage of the process is centred entirely around planning the website content, meaning the copy and images. You will be sent a content planner document for review, before your website is built. Any revisions are completed to the content document at this stage.
Your website is designed and built and presented to you in a video format. We arrange a time to step through the website together over a Zoom call. The discussed changes will be sent to you and those revisions are made.
We make the website live and your technical support commences. You are given a website handover document which contains useful information such as what to do next to keep your website secure and performing well. The handover guide also contains your personalised website tutorial videos, so you will know how to make any updates yourself, if you wish.
4
Monitor Results
Once your website is live, we continue to review performance and insights to ensure your digital presence is working as intended. This allows us to refine, optimise, and support your next steps with clarity and intention.
Our website care plans paired with optional SEO growth support focus on performance, stability, and visibility, ensuring your website continues to perform at its best and grow alongside your business throughout the year.
If your website has been built by Natalie Jayne Creative, you have the option to continue working together through tailored SEO and website support plans. These are designed to support your broader marketing goals helping your site remain visible, perform well, and attract more organic traffic through Google search over time.
The third stage is creating your brand. Depending on your chosen package, you will receive your brand concepts including logo design, typography, colour palette and any other design elements to review. We may hop on a Zoom call to discuss further or provide your feedback in the feedback form provided. Any inclusive brand revisions are made depending on your chosen package, then your Brand Guidelines document is prepared for delivery. This comprehensive document contains all the links to download your logo files with usage instructions, and any other brand related files such as your email signature and business cards depending on you package.
If your website has been built by Natalie Jayne Creative, you have the option to continue working together through tailored SEO and website support plans. These are designed to support your broader marketing goals helping your site remain visible, perform well, and attract more organic traffic through Google search over time.
How we work together
A truly boutique experience
This is not a production line. You’ll work directly with Natalie throughout the entire process, from strategy to delivery, receiving a level of care, attention, and continuity rarely found in larger studios.
Designed to evolve
Your business will grow and your brand should grow with it. Each brand and website is crafted with longevity and scalability in mind, giving you a foundation that supports both now and what comes next.
An integrated approach
Branding, websites, SEO, and marketing are approached as a connected ecosystem creating cohesion, clarity, and stronger long-term impact.
Strategy-led, always
Every project begins with clarity. Strategy shapes every creative decision, ensuring your brand and digital presence are not only beautiful, but deeply intentional and commercially sound.
Refined, considered design
Every detail is thoughtfully crafted to reflect your values, vision, and positioning resulting in a brand that feels elevated, authentic, and intentionally yours.
Calm, guided process
The experience is as considered as the outcome. Clear communication, thoughtful pacing, and a transparent process ensure you feel supported, informed, and confident at every stage.
A partner beyond launch
The relationship doesn’t end when the project does. Ongoing support is available for brands who value continuity, consistency, and a strategic partner as they grow.
A brand to be proud of
The final result is more than a polished aesthetic it’s a brand that feels aligned, credible, and quietly confident. One you’re proud to stand behind.
Natalie's Qualifications
2006 Advanced Diploma of Graphic Design
2024 Wix Studio Certified Web Designer + Wix Partner
2024 SEO Specialisation (University of California)
2024 Certified Web Accessibility Specialist (NDIS) (Wix)
2024 Advanced Content and Social Tactics to Optimise SEO (University of California)
2024 Optimising a Website for Google Search (University of California)
Core Services
Branding
A brand built with intention, not just aesthetics.
Your brand is your reputation, the lasting impression you leave behind. It’s the story people tell about your business long after they’ve experienced it. That’s why we don’t just design logos or colour palettes, we craft brand identities that speak with clarity, confidence, and from the heart. Through thoughtful strategy and refined design, we’ll shape a brand you can be proud of, one that reflects who you are, resonates deeply with your audience, and builds lasting trust.
Websites
Your website is often the first conversation your brand ever has. Make it one worth remembering.
Your website isn’t just a digital space, it’s a powerful tool to build trust, attract quality leads, and showcase what makes your business extraordinary. I create professionally crafted, custom websites built to scale with you, fusing high-end design with user experience so your online presence supports your next chapter, not just your current one. Whether you’re taking bookings, attracting quality leads, or showcasing your products and services, your website will be intentionally designed to adapt as you grow. With optional ongoing SEO, your online presence can continue to grow long after launch attracting the right people, at the right time.
Social Media
Show up with confidence, consistency, and a brand that speaks for itself.
Social media should feel clear, not chaotic. With bespoke content creation toolkits and Canva templates, you will show up online with ease so you can focus on the other aspects of your business. Each toolkit is built around your unique brand messaging and strategy, giving you everything you need to create cohesive, elevated content without starting from scratch each time.
Brands we have curated
FOR PASSIONATE HEART-LED FOUNDERS
My studio is a space where your vision is thoughtfully brought to life. Collaboration sits at the heart of everything I do, and I’m deeply committed to creating a brand that feels aligned, intentional, and true to what you’ve been dreaming of. You’ll be supported every step of the way with clarity and care with a partner who genuinely has your back.
FAQS
Branding isn't just a logo.
It’s all your brand elements working together which speak to your audience on an emotional level creating a sense of recognition and trust.
When you choose the right brand specialist, you're not just investing in design.
My clients say...
Craig Brinkworth, Hyundai
Service: Graphic Design for Print
Natalie is a great graphic designer and developed some great material for one of our Hyundai Dealerships to assist staff in communicating to customers. She used brand assets well and combined them with proactive thoughts. I am sure she would be able to assist others with some great graphic design solutions. Thanks Natalie for your help!
Mildred Laurilla, Di Dio Group
Service: Website Design
I have engaged the services of Natalie for a work project. Natalie showed responsiveness and attentiveness to my needs/requirements and showed professionalism with the way she handled my queries and requests. Natalie always delivered on time, and is open to feedback and also makes good suggestions. It was a pleasure to have Natalie help complete this project, and it would not be impossible for me to ask her to help me out in future projects. Thank you Natalie!
Mark Muller, Muller Geological
Service: Branding, Website Design, Graphic Design
I know I keep saying this, but I am truly amazed by this website which hits every mark I could have hoped for that suits my style and vision. A massive amount of work has gone into this, and you can really see the results. Again fantastic work on your part!!!
Are we new friends? Let's connect!
LET'S BRING YOUR BRAND TO LIFE