Luxury Fragrance Style Guide and Retail Brand Guidelines Design
Dolce & Gabbana The One
A refined style guide created for Dolce & Gabbana’s “The One” fragrance, translating the luxury brand identity into consistent visual standards across retail environments, marketing materials and packaging.
Services:
Graphic Design
Industry:
Fragrance
Completed:
Surrey, UK
Project Overview:
Client: Procter & Gamble, Surrey UK. Industry: Retail. The Brand Guidelines are to ensure the brand is effectively applied and it’s integrity is protected. It creates a straight forward basis for consistent and effective representation of the Dolce & Gabbana brand. The brief was to create guidelines for the supplied ‘The One’ product for point of sale material on display throughout Boots and Superdrug, London UK.
Results:
The project established a clear and cohesive visual framework for in-store displays across major UK retailers like Boots and Superdrug. By translating the brand's premium identity into practical guidelines, the project ensured consistent and effective representation, enhancing brand integrity and customer recognition at the point of sale.
A luxury retail style guide developed to ensure consistency and clarity across in-store environments.
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