Drift Real Estate
Boutique branding for a real estate agent based in Perth
Services:
Branding, Printed Collateral Graphic Design
Industry:
Real Estate
Completed:
2025
Drift Real Estate is a purpose-led property brand built on trust, integrity, and human connection. Drift was created to offer a more ethical, people-first alternative to traditional real estate grounded in honesty, empathy, and old-school service values.
This full brand project translated their lived experience and vision into a cohesive identity designed to feel calm, trustworthy, and accessible positioning Drift as a trusted guide beside everyday Australians on their property journey, not just another transactional agency.
Results:
Drift Real Estate launched with a complete, strategically aligned brand ecosystem.
Deliverables included:
Brand vision & positioning
Brand voice & tone of voice framework
Primary logo & secondary logo suite
Logo, brandmark & usage guidelines
Curated colour palette
Font story & typographic system
Colour, print & brand application system
Business card design
Letterhead design
Brochure design
Postcard design
Email signature design
Website look & feel direction
The outcome is a cohesive, professional, and human-centred brand identity built to support growth, recognition, and connection across both digital and physical spaces.