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Max Factor Creamy Rouge

Luxury beauty brand style guide design for Max Factor, supporting consistent and high-quality campaign execution.

Services:

Graphic Design

Industry:

Beauty

Completed:

Surrey, UK

The Max Factor Creamy Rouge Brand Guidelines were created to protect brand integrity while ensuring consistent, effective application across retail touchpoints. The brief focused on developing a clear and practical framework to guide the visual representation of the Creamy Rouge product range.


Designed specifically for point-of-sale display materials throughout Boots and Superdrug in London, UK, the guidelines support cohesive brand execution in-store, ensuring clarity, consistency and strong shelf presence within a competitive retail environment.

Max Factor Creamy Rouge style guidelines booklet shown open with campaign imagery and layout specifications
Open spread of the Max Factor Creamy Rouge style guidelines showing product photography, usage examples, and design rules

Results: 

The final guidelines provided a clear and consistent framework for the Creamy Rouge range, supporting confident brand execution across all point-of-sale materials. This ensured strong visual consistency in-store, reinforced Max Factor’s brand integrity, and enhanced product presence across key UK retail environments.

A considered brand speaks quietly, but carries weight.

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