Global Beauty Brand Retail Style Guidelines Design
Olay Regenerist
A refined style guidelines project for Olay Regenerist, defining visual standards, layouts and brand execution across touchpoints.
Services:
Graphic Design
Industry:
Skincare
Completed:
Surrey, UK
Project Overview:
The Olay Regenerist Brand Guidelines were developed to ensure the brand is applied consistently and with integrity across all customer touchpoints. The brief focused on creating a clear, practical framework to guide the effective representation of the Regenerist product range for point-of-sale materials.
Designed for in-store display throughout Boots and Superdrug in London, UK, the guidelines provide a straightforward foundation for cohesive, recognisable and on-brand execution across retail environments, supporting both brand clarity and visual impact at point of purchase.
Results:
The completed guidelines delivered a clear, practical framework for the Regenerist range, enabling consistent and confident application across all point-of-sale materials. This supported strong in-store brand recognition, protected brand integrity, and ensured cohesive presentation across key UK retail environments.
Retail brand guidelines designed to protect consistency and strengthen campaign execution.
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